Google Ads management
built for real ROI
Clicktrends is a boutique paid search consultancy run by a founder with nearly two decades of experience turning ad spend into measurable business growth — for eCommerce brands and lead generation businesses alike.
Paid search, measurement,
and conversion — end to end
Google Ads Management
Full-account management: structure, bidding strategy, search term control, ad copy testing, and measurement. Focused on spend efficiency and real business outcomes.
Audits & Consulting
One-time account audits and strategic advisory for businesses reviewing campaign performance, diagnosing waste, or needing expert guidance without full management.
eCommerce PPC
Shopping, Performance Max, and Search campaign strategy built around ROAS, product segmentation, feed quality, and margin-aware bidding.
Lead Generation PPC
Campaign strategy focused on qualified lead volume, CPL efficiency, and intent matching. Includes tracking setup, landing page alignment, and quality signal optimization.
Landing Page & CRO
Conversion rate improvements tied directly to paid traffic. Message match, friction reduction, form optimization, and page testing that improves PPC economics.
Tracking & Measurement
Conversion tracking setup, GA4 configuration, CRM handoff, offline conversion imports, and reporting clarity — so optimization decisions are based on real data.
More strategic than a freelancer. More accountable than an agency.
Most businesses that have tried paid search have either worked with large agencies where their account gets minimal senior attention, or with freelancers who lack the strategic depth to match their business goals. Clicktrends sits in between — boutique, focused, and highly analytical.
- Direct senior involvement — not handed off to a junior
- Fewer clients means more focused attention on your account
- Decisions grounded in business economics, not agency metrics
- Clean measurement before optimization, not after
- Honest reporting that flags problems, not just wins
* Results vary by account and industry
A process built around outcomes, not activity
Every engagement starts with a clear-eyed audit. From there, strategy, build, test, and report cycles are driven by what the data actually shows — not what sounds good in a deck.
Audit
Start with a thorough account audit: structure, search term coverage, bid strategy logic, tracking integrity, ad quality, and landing page alignment. No assumptions — just what the data shows.
Strategy
Map campaign architecture to business economics. Which products or services have the margin to support paid acquisition? What does a qualified conversion actually look like? Strategy comes before media spend.
Build & Restructure
Rebuild or restructure the account with clean campaign logic, intent-matched ad groups, strong negative keyword coverage, and conversion tracking that reflects real business events.
Test & Optimize
Systematic testing across bids, ad copy, landing pages, and audience segments. Not random — prioritized by the levers most likely to shift performance meaningfully.
Report & Iterate
Clear reporting focused on decisions, not vanity metrics. What's working, what isn't, and what gets tested next. Iterative improvement, not set-and-forget account management.
What clients say about working with Clicktrends
“After working through several PPC specialists with weak results, we brought in Clicktrends. Conversion rates more than tripled within a little over three months, while cost per conversion dropped significantly. Relentless, professional, and always looking for the next improvement.”
Carl Diamond
Google Analytics Consulting
“Clicktrends brings a results-oriented approach to PPC and consistently uncovers the small details that can make or break campaign performance. Strong execution, sharp analysis, and easy to recommend.”
Zsolt Katona
CEO at Trendmetrix Lightware
“Clicktrends consistently delivered against PPC goals month after month. Deep paid search knowledge, strong execution, and the kind of hands-on commitment you want when campaigns need to perform.”
Shawn Desouza
Founder at TimeoutIQ Technologies Inc
“Clicktrends improved performance fast. Within weeks, cost per click dropped, conversion rates improved, and ROI moved from negative to over 150% in one month. Detail-oriented, highly responsive, and strong at translating strategy into results.”
Michael Seon
Strategic Partnerships @ Snaplii
Replace with founder headshot
Mike Billyack
Founder, Clicktrends
Built around experience, not agency theater
Mike Billyack is the founder of Clicktrends, a paid search consultancy built around disciplined media buying, clean measurement, and ROI-focused growth. Over the past 18+ years, he has managed more than $30 million in ad spend across 200+ clients in dozens of industries.
Rather than treating paid media as a channel in isolation, Clicktrends starts by understanding how the business actually makes money — margins, lead quality, funnel friction, and the signals that separate real performance from misleading performance.
The goal isn't simply to drive more traffic. The goal is to turn ad spend into stronger business outcomes.
Paid search expertise
in plain language
How to Know If Your Google Ads Agency Is Wasting Your Budget
Most budget waste is invisible on the surface. Learn the specific signals — in search terms, structure, bidding, and reporting — that indicate your account isn't being managed with real discipline.
Google Ads Audit Checklist for Small and Midsize Businesses
A structured walkthrough of what to review in any Google Ads account: campaign structure, match types, negative keywords, bidding logic, landing pages, and conversion tracking.
eCommerce PPC Mistakes That Quietly Kill ROAS
From poor product segmentation to feed quality blind spots, these are the most common structural issues that suppress eCommerce ad performance — and how to address them systematically.
Ready to get more from your Google Ads?
Share a few details about your account and we'll show you exactly where the opportunities are.
No sales pitch. No obligation. Just a direct conversation about your account.