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Our Core Values

 CLICKTRENDS is a boutique agency that takes on a small number of clients at a time in order to provide the maximum focus, availability and effort required to truly make your business successful. We act like your in house team in that we make it a priority to understand your business on all levels. 

“As your agency partners, it’s not enough for us to simply understand digital marketing.  It’s essential to first understand your business, analytics, internal processes and tracking.  Only then can we help your business reach it’s highest potential.” - Mike Billyack, Founder

Approach

 At CLICKTRENDS, we live and breath paid search marketing every day.  This doesn’t just mean picking the right keywords, choosing the most effective bidding strategy, setting up the account in the right way and writing killer ads.  It also means being on top of the ever changing landscape of the paid search world by staying on top of current trends, tools, best practices and strategies.


In addition to the core practice of of paid search management, our team will be working on the following exercises to continuously help improve on your goals:


  • Conversion Rate Optimization
  • Analytics, BI and Data Science
  • Landing Page Optimization
  • Retargeting / Remarketing
  • Life Time Value (LTV) Analysis
  • Funnel Optimization
  • Competitive Analysis
  • Market and Competitive Research
  • Content Creation

Our Process

 Our main difference with us lies in our process.  After running hundreds of campaigns across dozens of industries, there are learnings that can only be gained through our 18+ years of experience.  What the books tell you and what actually happens within a campaign are usually two very different stories.   Our North Star with every client are your specific goals. That may be in terms of ROAS (return on ad spend), CPL (cost per lead), CAC (customer acquisition cost), app installs, brand recognition, retention…etc. We have extensive experience in all categories and will set metric based goals on a continual basis.

Analysis

Our team will perform an in-depth review and analysis of your website, business, industry and competitors to uncover some of your strengths and weaknesses.

Consulting

We do a deep dive in to understand short and long term goals, and create the road map to reach and exceed those goals.

Proposal

We create a proposal customized to your business laying out the high level strategies and the roadmap.

Onboarding

We'll determine the initial steps and set the expectations of beating your goals.

About us

Mike Billyack

Founder & Senior Search Manager
LinkedIn 

mike@clicktrends.com


With over 18 years in paid search marketing manaing over $30M in ad spend and over 200 clients, Mike has extensive experience designing campaigns 

that combine deep technical knowledge with strategic foresight.  


His approach focuses on continuous testing, analytical insights and transparent reporting, while educating his clients so they are empowered to build on the success of the account.  



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