Paid Search Marketing Professionals
No Bulls%#t.
Just Results.
ClickTrends is a boutique agency that takes on a small number of clients at a time in order to provide the maximum focus, availability and effort required to truly make your business successful. We act like your in house team in that we make it a priority to understand your business on all levels.
We look at each client as a true partner.
“It’s not enough for us to be experts at digital marketing. It’s essential to first understand your business, analytics, internal processes and tracking. Only then, can we help your business reach its highest potential.”
— Mike Billyack, Founder
Approach
At ClickTrends, we live and breath paid search marketing every day. This doesn’t just mean picking the right keywords, choosing the most effective bidding strategy, setting up the account in the right way and writing killer ads. It also means being on top of the ever changing landscape of the paid search world by staying on top of current trends, tools, best practices and strategies.
In addition to the core practice of of paid search management, our team will be working on the following exercises to continuously help improve on your goals:
Conversion Rate Optimization
Analytics, BI and Data Science
Landing Page Optimization
Retargeting / Remarketing
Life Time Value (LTV) Analysis
Funnel Optimization
Competitive Analysis
Market and Competitive Research
A/B Testing
Content Creation
The main difference with us lies in our process. After running hundreds of campaigns across many industries, there are learnings that can only be gained through our twenty plus years of experience. What the books tell you and what actually happens within a campaign are usually two very different stories. Our North Star with every client are your specific goals. That may be in terms of ROAS (return on ad spend), CPL (cost per lead), CAC (customer acquisition cost), app installs, brand recognition, retention…etc. We have extensive experience in all categories and will set metric based goals on a continual basis.
Process
Analysis
Our team will perform an in-depth review and analysis of your website, business, industry and competitors to uncover some of your strengths and weaknesses.
Consulting
We do a deep dive in to understand short and long term goals, and create the road map to reach and exceed those goals.
Proposal
We create a proposal customized to your business laying out the high level strategies and the roadmap.
Onboarding
We'll determine the initial steps and set the expectations of beating your goals.
“Over an 18 month period, we had suffered through three so-called PPC experts. Then along came ClickTrends. They are relentless about a high ROI, lowering our cost per conversion and improving conversion rates.”
— Carl Diamond, Diamond Website Conversion
“After only one two weeks of Mike taking over my Paid Search campaign, I had seen significant improvements. He was able to reduce my cost per click dramatically as well as increase my conversion rates by way of his landing page optimization suggestions. My ROI had gone from a minus to over 150% in just one month.”
— Michael Seon, Full Moon Digital
“Many of the small details that could make or break a successful PPC campaign he can easily uncover and turn into an advantage. I whole heartedly could recommend his services to anyone who is in need of a highly successful PPC campaign.”
— Zsolt Katona, Trendmetrix
“Mike and his team have delivered month over month on our lofty PPC goals. He has an unparalleled understanding of paid search and is passionate about it continuously improving on our goals. If you are looking for someone to take your PPC campaigns to the next level, Mike's your guy!”
— Shawn DeSouza, TimeoutIQ
Who we’ve worked with
Team
Each member of the team brings an incredibly high level of expertise, professionalism and passion to their craft. Their devotion to the success of each client’s business is unparalleled.
Mike Billyack - Paid Search
Mike is an exceptionally driven and ROI focused Paid Search Expert with over 14 years experience in dozens of industries and with over $20 million in ad spend managed to date. He has a balanced mix of business, marketing and technical background. When not in front of a computer, his other passions are movies, golf and nature.
Rosa Park - Content Strategy
A journalist by trade, Rosa is driven by the notion of journalistic storytelling in everything she works on. Rosa looks at content holistically, factoring in cost and existing assets to yield the most efficient results for clients.
Asi Eretz - Social Media
Asi has a unique ability to discover the perfect audience suited for each client’s objective and craft the best-suited and engaging ads. This skill constantly leads to improved ROAS well beyond each client’s goals. In his spare time, he practices martial arts, is an avid reader.
Pricing
We know that every business is unique and therefore requires a deeper understanding of how it operates before providing pricing. For this reason, we feel it’s important to speak with you in order to suggest a pricing model that makes sense for both parties. It can be a fixed fee, based on a percentage of ad spend, performance based or a mix. Different models work for different businesses.
Our goal is to use the one that best suits you and your business. This is done so that both parties are aligned for a mutually beneficial partnership. With marketing, if all goes well, you’re in it for the long run, which is why we see every client we work with as a partner. Not all clients are built the same. Because of this, we prefer to understand your business and existing processes in order to provide you with custom pricing that makes sense for your business.